Z's Blog Expecto Randemonium

25Oct/110

Open Letter to Taco Bell

Last evening, I visited Taco Bell in Gopalan Mall on Bannerghatta Road deciding to finally give it a try and brave it despite almost everyone I have come across, almost consistently telling me that it is bad food (except for one person who said you have recently imrpoved). Serves me right for not listening to the majority I suppose. But this was not just bad. This was the worst food, if I can even call it food, that I have tasted, ever. No, I'm not exaggerating, not even by a small stretch.

My wife and I ordered the meal for two. How bad can a taco, quesadilla or some nachos be? Well, you at Taco bell India seem to have taken it on yourself to set the standard as low as possible. Obviously, we did not finish that meal. But it left me disturbed, horrified and somewhat shocked by what I had experienced.

I am appalled and very surprised that the same group that churns out some great food in both Pizza Hut and KFC, both of which I love, could do something this terrible with Taco Bell. Please have someone actually taste what you are selling at these stores. I don’t think people would want to revisit something like this. It's no surprise that the crowds are taco bells across Bangalore are always so low in number.

Maybe it is time to rework the strategy for this brand in India. Charge people a little more and produce better, fresh food, not some pre-packaged maybe-this-will-do nonsense. They will thank you for it. Good food will always bring back people. Bad food, even if given away free, will only bring people to your store once, given that they actually make that mistake.

Please don't think from outside your buns, it's only shit coming out. Whoever is doing the thinking, please have them use their head instead.

A visibly very upset yum restaurants' fan!

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